The Advertising Standards Authority
The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice (CAP). Learn more.
What is the role of the ASA?
The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes).
Who controls the ASA?
Guy Parker has been chief executive of the ASA since June 2009; his salary for this role is £120,000….Advertising Standards Authority (United Kingdom)
| Abbreviation | ASA |
|---|---|
| Chairman | David Currie, Baron Currie of Marylebone |
| Chief Executive | Guy Parker |
| Main organ | ASA Council and Board |
| Website | asa.org.uk |
What are the advertising standards in the UK?
The overarching message of the ASA is that adverts must be “legal, decent, honest and truthful”. Rule 1 of the CAP Code states that an advertisement must “reflect the spirit, not merely the letter of the Code” and “should be prepared with a sense of responsibility to consumers and society”.
What is Ofcom in UK?
Ofcom is the regulator for the communications services that we use and rely on each day. We make sure people get the best from their broadband, home phone and mobile services, as well as keeping an eye on TV and radio.
How does ASA regulate?
The ASA regulates the content of adverts by enforcing its advertising codes; there are separate codes for non-broadcast and broadcast advertisements. However, all adverts are expected to be “legal, decent, honest and truthful”. The Advertising rules are regularly reviewed and updated by the ASA.
What is the objective and purpose of ASA?
ASA Objectives To seek to maintain at all times and in all media a proper and generally acceptable standard of advertising and to ensure that advertising is not misleading or deceptive, either by statement or by implication.
How is ASA funded?
The ASA is funded by advertisers through an arrangement that guarantees our independence. In addition, the funding supports CAP’s Copy Advice service which provides pre-publication advice to advertisers, agencies and the media. The levy is the only part of the system that is voluntary.
Where is the name ASA from?
Hebrew
Asa (אסא): derived from the Hebrew language, as the name appears in the Old Testament to designate the third King of Judah, who reigned for forty years. It became a popular American name because of the influence of the Puritans in the 17th century. Asa: a Hebrew name meaning healer and/or physician (Ase).
What is ASA in marketing?
The Advertising Standards Authority has a new strategy for regulating ads, meaning it won’t wait for complaints before acting against a brand. But since it’s not, the Advertising Standards Authority (ASA) has claimed it as its own.
Is reporting to ASA anonymous?
We accept complaints from both the public and the industry. We protect the anonymity of members of the public who lodge complaints with us unless there is a good reason to reveal their details and we have their permission to do so (e.g. they want their name taken off a mailing list).
What does the ASA do for members?
The ASA considers individual requests for financial assistance by members to support activities that will further the aims of the ASA and professional anthropology in the UK. The maximum amount that any applicant can apply for is £100. Read more. The ASA is a member of the World Council of Anthropological Associations.
What is the Advertising Standards Authority (ASA)?
The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice (CAP). Learn more Having an ad banned by the ASA can be costly. At CAP we want you to produce successful campaigns that also follow the rules.
Why did ASA ban these two ads?
ASA confirmed that both ads were misleading, without the aid of before and after shots. It ruled that the two ads breached advertising standards code for exaggeration and for being misleading, and banned them from future publication.
Does the ASA’s remit apply to the Internet?
The ASA’s remit has since March 2011 covered claims that appear on a company’s own website, as well as covering claims that appear in paid-for spaces on the Internet, including pop up ads, banner ads and sponsored links. The non-geographical nature of the Internet can make it hard to determine whether the ASA’s remit applies.
